This award will recognise exceptional use of video when used as part of an influencer marketing campaign. This could include video that’s been used to kick-start a viral campaign and enhanced via the co-ordinated and strategic use of influencers.
Judges will be looking for evidence of how the video has enhanced the brands reputation, or social footprint or other agreed KPI.
“The IMA's seek to reward and recognize brilliant campaigns, delivered creatively and transparently – We can't wait to get started! ”Matthew Wood, Founder
— Influencer Marketing Awards
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