Effective data analysis underpins many successful digital marketing campaigns. Judges are seeking to reward an influencer campaign that has demonstrated the application of meaningful data and insights, whether 1st, 2nd or 3rd party to facilitate smarter campaign decisions and performance.
Entry Guidance This category may be entered directly from a brand/agency or by a technology provider in conjunction with an agency, influencer, media owner or brand.
“The IMA's seek to reward and recognize brilliant campaigns, delivered creatively and transparently – We can't wait to get started! ”Matthew Wood, Founder
— Influencer Marketing Awards
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